STRIVING FOR OUTPERFORMANCE

As a financial services firm, Cowen  leads with a mission of outperformance but their online presence was consistently underperforming across a range of metric and industry standards. We gave Cowen the right digital tools to empower their ambition to outperform, starting with a website designed to track toward key business objectives while enabling  their teams to get smarter about audiences’ needs and interests.

• We transformed input from  17 stakeholder interviews into actionable objectives that will continue to serve as a roadmap for digital excellence across multiple stakeholder groups moving forward.

• We managed large volume migrations of data in collaboration with their  in-house development team and set up an intuitive  content management system that enabled their teams to add and tag content with ease.

• We introduced best practices and protocols for enhanced search, intuitive navigation, related content and SEO while simultaneously redefining the brand’s web patterns and visual guidelines.

• We crafted a brand story that reinforced a “One Cowen” mindset along with their  outperformance narrative while also establishing grammar, hierarchy and editorial guidelines to keep site content fresh and consistent.