Gillette Pressure Points Sweepstakes

As a promotion for their new Clinical Endurance deodorant, Gillette wanted to create a way for guys to get a taste of the true physical and mental pressure NFL hopefuls face. Through a partnership with Wonderlic and the NFL, we were able to create a month long promotion that gave consumers the opportunity to take and share the results of their Wonderlic test and enter for a chance to win a 3-day EXOS NFL Combine experience. I created the copy for the promotion, as well as helped strategize the user experience.

Awards

• IAC Award for Outstanding Achievement in Internet Advertising

• The Webby Awards, Honoree, Advertising & Media –
  Consumer Packaged Goods